Practical books

My books – most of them on sales/marketing or communications subjects – aim to demystify the topic. They are easy-to-read and full of helpful hints and useful, practical tips. To find out more, visit my author page at Amazon or go to Library Thing.

Many of the books are available in a range of languages – Hungarian, Czech, Russian, French, German, Spanish …

REVIEWS

“I am an experienced marketeer and I really like this book. It breaks the subject down into easy bite sized chunks and has lots of helpful and practical hints, tips, case studies and tool kits. Ideal reading for a small business with limited marketing experience or as a refresher for people who have been marketing for some time.”

Review of Moi’s Marketing Effectively (Dorling Kindersley) by an Amazon customer

 

“This book is invaluable for anyone who has to deal with PR issues but knows very little about the subject or their possible role. In typical Dorling Kindersley style it is laid out very simply and clearly, giving the key facts and hints without getting bogged down in theory and detail.

Great for anyone who wants to learn about PR but hates text books. Really good as a quick reference book or reminder.”

Review of Moi’s Effective Public Relations by an Amazon customer

 

“I bought this book after a disastrous marketing campaign – spent lots of money with little gain. I now have the confidence to write my own press releases and what’s more – I actually gets results. Moi says you can DIY-it and YOU CAN. I keep it on my shelf and consult it regularly.”

Review of Moi’s DIY Guide to PR for Charities by an Amazon customer

 

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